Wendy Kennedy’s So What, Who Cares, Why You? really is a must read blog. For example, her post on fishbone diagrams is an excellent tool for helping any company with a product that could be targeted at multiple markets and segments. I use it in two ways — one is to gain clarity around what markets our products fit into, and the other is to facilitate brainstorming on markets where our products might fit.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
