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Don’t ask customers what they want!

I’ve just discovered Tom Evslin’s excellent blog Fractals of Change.  This article, Great New Product Ideas – DON’T Ask the Users What They Want!, should be required reading for all technology startups.  Too many product ideas are squashed by the marketing folks who say “But customers don’t want that…” (or the VCs saying “How do you know customers will want this?”) when the customers are incapable of imagining what the possibilities of a technology are.   Some innovations really are show me technologies that defy description.

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