The Globe reported this morning that Canadians gave more $20 million to charities, in just 3.5 days, after the appeal for funds for tsunami relief went out. The story is the amount, and the speed with which it was raised. It’s a technology story, because most of that giving was online, enabling the speedy fund raising.
The paper speculates that people have chosen online donations because of comfort with the new technologies, but I think it’s more than that. For me personally, it’s security also. I would rather donate online than give my credit card information over the telephone to an anonmyous individual claiming to represent the charity. Recently, when callers reach me, I’ve asked them to send a paper form for me to fill out, or I’ve asked where the website is that I can use to make the donation directly.