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The Marketing Playbook

I just acquired, and finished reading this handy reference.  Aside from being a great trip down nostalgia lane for me as an ex-Microsoftie, it’s also a tool that you can use to teach your team about some powerful, but easy-to-use (and digest), marketing strategies.  Written by Rich Tong and John Zagula, it’s a definitive work on marketing and business strategy.  Tong and Zagula are ex-Microsoft guys who are now partners at VC firm Ignition Partners.  You can also visit the Marketing Playbook blog to get additional insights. 

Highly recommended.

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