Pulver observes that marketing is the big expense

by alec on December 29, 2003

VoIP: Beyond Cheaper Phone Calls. Subscriber acquisition is a big expense, no doubt.  That’s an area that VoIP can’t solve, and if anything, it will become a bigger problem as VoIP services promote churn away from the incumbent monopolies.

Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.

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