Very good.
Do Startups Change Consumer Behavior?. I had lunch with a very successful technology investor friend of mine and he made a very interesting comment. He pointed out that he no longer hears about startup companies trying to "change consumer behavior" anymore. Smart companies that he… [Charles Hudson's Weblog]
It’s hugely hard to change consumer behaviour, even when you have buckets of money to spend on making that happen. Microsoft or Intel can pour a few hundred million dollars into making a market, but a startup can’t. A startup has to ride a market wave, not try to make the market.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
