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Charles Hudson: Do Startups Change Consumer Behavior?

Very good. 

Do Startups Change Consumer Behavior?. I had lunch with a very successful technology investor friend of mine and he made a very interesting comment. He pointed out that he no longer hears about startup companies trying to "change consumer behavior" anymore. Smart companies that he… [Charles Hudson’s Weblog]

It’s hugely hard to change consumer behaviour, even when you have buckets of money to spend on making that happen.  Microsoft or Intel can pour a few hundred million dollars into making a market, but a startup can’t.  A startup has to ride a market wave, not try to make the market.

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