Do Startups Change Consumer Behavior?. I had lunch with a very successful technology investor friend of mine and he made a very interesting comment. He pointed out that he no longer hears about startup companies trying to "change consumer behavior" anymore. Smart companies that he… [Charles Hudson’s Weblog]
It’s hugely hard to change consumer behaviour, even when you have buckets of money to spend on making that happen. Microsoft or Intel can pour a few hundred million dollars into making a market, but a startup can’t. A startup has to ride a market wave, not try to make the market.