I promised I would write about the business of technology — the "how to do it" as opposed to just commentary. Here’s the first installment in a top 10 list of rules for success in the software business. Feedback welcomed. Send me mail at alecs@exmsft.com, or post it to the discussion link below.
Rule #1: Build an effective plan
Rule #1. Have an effective plan. Sounds simple doesnt it? Too many software businesses, though, build a plan, and then shelve it. They dont have an effective plan. Too many others simply dont have a plan. Some business just have the plan they wrote for the investors, which is designed to make the investors comfortable parting with their money, and nothing else.
An effective business plan is a living document. Theres a real art to building a plan, knowing when it needs to be followed, and when it needs to evolve.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
